Green/images/logo.gif){kind=logo}
Muragtm | Top Website Directory - Best Article Directory » Article Details
Making Good Use Of Long Tailed Keywords |
| Date Added: November 04, 2009 09:33:11 PM |
| Author: mike Cruz |
| Category: Internet and Web Services: Search Engine Optimization |
| Keyword research is one of the most important work to be done when optimizing your site. You need to find the the best keywords to use for your pages. However, that's really the end of it. As it turns out, there is still plenty of keywords, other than the higher ranked set, that will prove as effective when used properly.And this is where long tailed keywords research comes. Those not too familiar with SEO work will probably wonder what this term and its counterpart, core keyword, mean. At the simplest, this two terms refer to the groupings that SEOs make of their list of keywords. These are based on the ability of the keywords to generate traffic from searches made about them.Core keywords are search terms that can individually generate big amounts of traffic. These keywords are usually the more generic terms that are easily recognized and remembered by common internet users. And since most users only bother with a few select keywords, the list is quite limited, hence the term core, broad or generic.On the other end, long tailed keywords are the terms that are still related to the subject being searched, but are not often used. This are usually the more specific search terms that re often several words long, which users find hard to recall. Long tailed keywords account for the bulk of terms that are related to a subject, but often account for less than five percent of the search traffic for a certain subject. The term long tailed comes from the fact that keyword density graphs show these as a long “tail” trailing behind higher ranked keywords.This doesn't mean, however, that it isn't worth the time to optimize for long tailed keywords. On the contrary, doing so will actually be very helpful in generating more traffic to your site. This is because their combined traffic is quite considerable. All you need is a good strategy to handle them.The first thing that you need to do is to find these keywords. This is quite easily, since all you have to do is look at your keywords list and see what terms are generating the least amount of traffic. As have been said, these are usually the more specific terms for your subject. Another good source of long tailed keywords are alternate spellings (such as long tail and long-tail), an even misspellings, of your high ranked keywords (for example long tale).Once you have determined your long tailed keywords, it's now time to make use of them. Optimization pretty much follows the same way that you do it for your top keywords. One thing that you need to keep in mind is that you need to make the words a bit more prominent if you want them to be searched. Place them in areas that are crawled first by spiders, such as headings and page titles. Also be sure to make these prominent in your pages' content. Don't overdo it though, as you might actually end up with something that has a low page rank. |
|
|